40 selected projects gather in Brussels for the Challenge Day
From 17 to 20 November 2025, the TASTE partners got together in Brussels with the 40 selected projects of the Go Green, ...
The TASTE Project (Transformative approaches for sustainable food in tourism) is funded by the European Commission under the Single Market Programme (SMP) with a mission dedicated to promoting a transformative change in the realm of sustainability, digitalisation, and resilience at the crossroads of food and tourism. The project gathers partners from 6 European countries: Spain, Belgium, Italy, Germany Latvia and Slovenia.
In this transformative journey, TASTE is directed towards two main target groups: tourism stakeholders and tourism small and medium-sized enterprises (SMEs).
Notably, selected stakeholders will be empowered as knowledge multipliers within tourism and connected ecosystems such as food and beverages, agri-food, culture, and the proximity and social economy. To this end, TASTE will deliver a comprehensive and structured capacity building programme rolled out via a train-the-trainer concept and study visits, building on exemplary and replicable practices.
Capacity building will also be offered to tourism SMEs in the form of tailored training, consulting, and advisory service to access funding and to facilitate cross-border and -sector partnerships.
In addition, TASTE will launch the Go Green, Get Digital, Be Resilient accelerator programme to support SMEs’ collaborative projects focused on food tourism and food management in tourism. Awarded projects will participate in transnational innovation-focused events and receive funding and guidance to achieve their set objectives, e.g. designing and adopting risk management and resilience strategies, integrating sustainable food management digital technologies and circular solutions, developing new sustainable and accessible food tourism products and experiences, etc. In sum, more than 40 collaborative projects will be supported with 750.000 € funding, involving at least 80 tourism SMEs.
Ultimately, the TASTE Project aims to create a lasting impact on the tourism sector by fostering sustainable practices and innovative solutions.
SMEs submit their Expression of Interest to join the Advisory Services to receive tailored support to access European funding, adopt sustainable food practices and strengthen their business. They furthermore gain insights on how to participate in the Go Green, Get Digital, Be Resilient Programme and obtain funding.
Call for SMEs to apply for the Go Green, Get Digital, Be Resilient Programme to develop a collaborative tourism project and receive funding for its implementation.
Deadline for application: 10. September 2025, 17:00h CEST
Awarded projects receive 15.000 € funding and participate in the Challenge Day event in Brussels (18-19 November 2025) and the Demo Day in Barcelona (March 2026) where they can compete for top-up funding of an additional 10.000 € to take their project to the next level. The results of the best projects will be presented at a final Showcase event in Torino (Sep 2026).
Key events for Go Green, Get Digital, Be Resilient Programme
| When | Where | Content |
| 18-19 November 2025 | Brussels, Belgium | Challenge Day |
| March 2026 | Barcelona, Spain | Demo Day |
| September 2026 | Torino, Italy | Showcase event |
Call for the selection of collaborative projects
Annex B - Estimated Budget
